At times you could be forgiven for thinking it is - if you read a lot of blogs on ‘how to blog’ that is. One of the first thing that most of us who write about blogging advise those starting out is to work on writing useful and unique content. Certainly at the core of most great blogs is useful and unique content that draws readers in and generates links from other blogs, builds the profile and reputation of the blog - however sometimes great content is simply not enough. The reality is that many bloggers write excellent content - however not all of them break through the clutter…

